One of New Wave Esports portfolio companies, PlayLine, brought its fantasy sports to NASCAR recently. As the exclusive fantasy sports partner of NASCAR’s Speedway Motor Sports, PlayLine took over the Fan Zone at Texas Motor Speedway for the AAA Texas 500 this past weekend. With over 180,000 race fans in attendance, race-goers flocked to the PlayLine Play Zone and Hospitality activation to meet PlayLine co-founder, UFC Champion Michael Bisping for an autograph signing and meet and greet. Fans took to the game with great excitement as the PlayLine team set a record for newly registered customers as part of a live-activation. At the track itself, PlayLine was featured on a 20ft billboard on turn 2 (sandwiched between Monster Energy and AAA), over 50 newly registered users were treated to a VIP High Roller experience in a private suite, and Michael Bisping was asked to get the race going and have the drivers start their engines!
This integration into the world of NASCAR brought Playline’s offerings to an entirely new base of potential users who will now be exposed to other betting environments within the PlayLine platform, and eventually the esports component when it is made available. Please see the official press release below in addition to a couple of shots from the event.
Co-founded by UFC Middleweight Champion Michael “The Count” Bisping and teaming up with former 2x NBA All-Star Roy Hibbert as their Investor/Strategic Partnerships Manager, PlayLine’s goal is to make fantasy sports for everyone – by simplifying the process, focusing on the super star players you know and love, and by offering the biggest cash prizes in all of daily fantasy sports.